46 PHOTOS: H.E. Paul Kagame at Champions League Semi-Final: Rwanda’s Global Visibility Grows Through Football Partnerships
President Paul Kagame made a notable appearance at the UEFA Champions League semi-final first-leg clash between Arsenal FC and Atlético Madrid, two major partners of the Visit Rwanda campaign.
The match ended in a 1–1 , giving the English side a narrow advantage ahead of the second leg. The 46-photo collection captures defining moments from the night, including decisive goals, intense action on the pitch, and the vibrant atmosphere inside the stadium.
Photos also show President Kagame engaging with other dignitaries while witnessing the high-stakes clash, underscoring Rwanda’s growing visibility through global football partnerships. Visit Rwanda branding featured prominently around the stadium, reflecting the country’s continued push to market itself internationally.
The event blended elite sport with strategic promotion, as millions of viewers worldwide were exposed to Rwanda’s tourism message during one of football’s biggest stages.
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